Good Will HuntingGood Will HuntingGood Will HuntingGood Will Hunting

HOW TO

Change Someone'sMind

By

David Perell

Change Someone's Mind

TTTThis isn’t just a lesson in writing. It’s a lesson in how to change somebody’s mind. When you’re trying to critique someone, it can be tempting to go all-in and launch an attack to hammer your point home, but that’s exactly the opposite of what happens here.

Robin Williams' character doesn’t use a single assertion in his critique. Rhetorical questions are all he needs to speak into Will’s heart.

He begins by establishing respect. His words are warm but authoritative, and he isn’t blowing smoke when he calls Will a genius — he means it. This authenticity drops Will’s guard, which gives Robin Williams the oxygen to make a firmer point.

These rhetorical questions honor Will’s intelligence (and turn it against him). Each question — the office painting, his status as an orphan, and a nod to Oliver Twist — knocks at the doorway of Will’s inner world. The first question calls upon the intensity of their last shared experience, the second cuts to a deep wound, the third challenges Will’s identity, and the fourth delivers the knockout: “Does that encapsulate you?”

The structure is simple: start with respect, then ask a few pointed questions. You don’t need many words. It works in Good Will Hunting because it works in life.

Want to go deeper?

Read More

OgilvyOgilvyOgilvyOgilvy
Describe Luxury

HOW TO

DescribeLuxury

Describe Luxury
Harry DryHarry DryHarry DryHarry Dry
Write Great Copy

HOW TO

Write GreatCopy

Write Great Copy
Ralph EllisonRalph EllisonRalph EllisonRalph Ellison
Describe Isolation

HOW TO

DescribeIsolation

Describe Isolation
Edgar Allan PoeEdgar Allan PoeEdgar Allan PoeEdgar Allan Poe
Convey Madness

HOW TO

ConveyMadness

Convey Madness

Write like the Greats

New Writing Examples, right in your inbox.

“Beautiful, playful, and high-quality. Kudos.”

Clayton

from Missouri, USA